littledraw for BERG Cloud

Drawing game for the launch of BERG's Little Printer for all children aged 4+. Delivered weekly via the BERG Cloud in editions of three, six or twelve.

Paper is great, paper is dying? No it isn't, but perhaps we can re-evaluate the way we engage with it. We created a publication for Little Printer where there is good reason for a print out: drawing on it.

Something our iPhones just can't do in the same way.

The first publication on Little Printer aimed solely at kids, it had a market share of 20% within the first Little Printer production run.

In addition to the publication we also created @littledraw twitter where people could share their drawings as well as a website.

In collaboration with Cally Gatehouse, illustrations by Michael Arnold.

More about Little Printer.

Our work for Little Printer is featured in 'Communication Design: Insights from the Creative Industries', Bloomsbury Academic and Eye Magazine.